Great ideas deserve great execution.
Great advertising deserves both.
THAT'S WHERE WE COME IN.
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Project management
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Creative concepts
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Design
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Copywriting
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Digital
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Social
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Adaptation
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Experiential development.
Creative Development
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Director curation
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Live action and tabletop production
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Diverse talent casting
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Location scouting
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Union/non-union management
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International production
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Multi-platform content capture
Production
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Editorial
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VFX and compositing
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CGI
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Color grading
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Animation
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Sound design and mixing
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Virtual production
Post
From concept to execution, we’re your one-stop creative powerhouse.
Our team is composed of industry veterans who have navigated the complexities of production with precision and creativity. After years behind the scenes, we saw how much time and clarity got lost in layers of approvals and middlemen—so we flipped the model. Now, we put you in the driver’s seat, working directly with the people who know your brand best. Simply, we give control to the client. Our expertise empowers your team to create top-tier, high quality advertisements that stand the test of time, without wasting time.
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Whatever you need—no more, no less. We'll adapt our services to achieve your goals.
Bringing Full Service
Creative & Production Capabilities
Direct to Client
Our Clients
From global powerhouses to fresh-faced startups, our executive team and directors have shaped brands big and small—staying in it for the long haul. Whether it's tabletop, retail, or anything in between, we dive deep and deliver growth that sticks.
Our Team
With decades of experience in top ad agencies, production houses, and post studios, we bring unmatched expertise to every project. We build lasting client relationships and deliver standout work that drives real results—no matter the challenge.
A seasoned executive producer known for his calm under pressure and unmatched ability to bring complex productions to life. With a career spanning top agencies and high-profile brands, Joe's the go-to for making the impossible happen—on set, on schedule, and always on point.
Joe Masi
Owner
jmasi@identityid.com
Award-winning creative leader with decades of top-tier agency experience, he brings sharp strategic thinking and award-winning storytelling to every project. Formerly ECD at BBDO NY and CCO at BBDO ATL, Wil now leads full-service creative solutions designed to meet the demands of modern brands—with big ideas, smart execution, and zero fluff.
Wil Boudreau
Chief Creative Officer
wboudreau@identityid.com
With deep roots in the production world, Gloria brings a sharp eye and seamless execution to every project. From managing global campaigns to launching breakout content, she’s spent her career turning creative vision into reality—on time, on budget, and always
with impact.
Gloria Colangelo
Managing Partner
gcolangelo@identityid.com
With over 20 years of experience, Sara leads complex, high-stakes campaigns across broadcast, digital, and print. She helped scale MMB from 25 to 150 people and has delivered standout work for brands like Toyota, Yale New Haven Health, and Sam Adams. Known for her calm leadership and ability to make the impossible happen, she’s also managed productions with talent including Sofia Vergara, Steph Curry, and Michael Phelps.
Sara Ventetuolo
Executive Producer
sventetuolo@identityid.com
Let's Build Something Epic Together
400 W 14th St, 3rd Floor
New York, NY 10014
212.683.2500
